… Does it Make a Sound?
What boggled my mind the most about last Thursday’s ‘LeBron Show’ was how many people tuned in. Nearly 10 million U.S. viewers watched what has been considered a low point for journalism and pro sports. Although the majority of those who watched it were annoyed, we still contributed to the madness by tuning in. In fact, Ari Emanuel (Rahm’s brother, the inspiration for Entourage’s Ari and one of the individuals behind the entire thing) has even defended the ESPN special as a win for advertiser-funded programming.
And he’s right. From this point of view, it was a success. No matter what happens to LeBron’s reputation, the advertisers who spent money to get exposure time reached almost 10 million people with their message. And when it comes down to it, this is only because we fed the media frenzy. And I count myself among those at fault. Although I decided to read my new batch of comic books instead of watching (thanks, Astound!), I still got suckered into reading the endless coverage of it on Twitter.
What would have happened if we hadn’t watched this spectacle? How much of an epic fail would it have been for ESPN and the advertisers? And how can we starve the LeBrand machine when Miami inevitably faces off with the Cavs this season?
A growing group of Cleveland restaurants has created ‘The Official Miami Boycott Bargain‘ to answer that question.
Since LeBron, Wade and Bosh have said they won’t be bothered by Cleveland’s boos and that people will be eager to watch them no matter where they play, ‘The Official Miami Boycott Bargain’ has proposed a plan to boost restaurant and bar sales during these games, support the Cavs’ ticket sales, and get back a little at ’LeBron and The SuperFriends.’
The plan is still in the works as they continue to recruit more and more local restaurants; however, ‘The Official Miami Boycott Bargain’ is encouraging fans of the Cavs and Cleveland to purchase tickets to next season’s Miami-Cleveland basketball games and then not attend. As an incentive, ticketholders can bring their unused ticket to one of the participating restaurants during the hours of the game and receive a discount on food. Right now, they’re asking restaurants to allow for a 50% discount (not an insignificant price cut).
The goal of all of this is to make the Q as empty as possible during the Miami game while supporting the Cavs’ ticket sales at the same time. Plus, they hope to pack all of the supporting restaurants to disprove the myth that LeBron leaving will affect the city’s economy as much as some think.
There are a lot of great restaurants who already signed on to participate, and the group only started organizing the boycott this past Saturday:
- The Greenhouse Tavern
- Happy Dog
- Cadillac Ranch
- Scalpers Bar & Grille
- Light Bistro
- Grotto Wine Bar
Since silence is the best way to starve an attention addict, I hope ‘The Official Miami Boycott Bargain’ gets as much attention as was unduly given LeBron last week. Personally, I think it’s an enterprising proposal and plan on buying my tickets as soon as I can.
Official Miami Boycott Bargain 411: